Article: The jersey that saves forests...
The jersey that saves forests...
Buy a Possum Jersey, Save a Forest and its Birdlife
This year's Greytown Christmas Festival theme is Country, and it got us thinking about the brands that truly embody it. One name kept coming back to mind: Lothlorian, a true Kiwi brand doing real work for NZ conservation through the fabric it uses.
Did you know?
- About 35 million possums live in NZ
- Possums eat 17,000 tonnes of native vegetation every night
- Possums have no natural predators
- Possums carry bovine tuberculosis and spread it to cattle
- Possums raid bird's nests to eat both eggs and chicks
- Possum fibre has a hollow core, which makes it a natural insulator
So while possums are wreaking havoc on our native forests and birdlife, Lothlorian has turned the problem into a solution. By using possum fibre in their knitwear, they're helping reduce possum numbers while creating something genuinely special: a fabric with a hollow core that makes it naturally warm, soft, and incredibly light to wear.
It's the kind of conservation story we love — practical, local, and stylish all at once. Every Lothlorian piece you buy plays a small part in protecting our forests and the birdlife that calls them home.
Buy a possum jersey. Save a forest.
Browse our Lothlorian collection in-store or online, and wear a piece of NZ conservation every day.
SHOP LOTHLORIAN COLLECTION NOW
SHOP CAVERN V NECK POSSUM JERSEY
Join us for our Effortless Styling Night!
If you enjoyed these tips, come and learn more in person. We're hosting a fun "Effortless Styling Night" where we'll share useful tips and tricks to get multiple uses from your garments and wear them to the best effect — because looking stylish doesn't have to mean a full wardrobe.
This promises to be a fun night out! Ticket includes wine, with all proceeds going to our chosen charity The CatWalk Trust, committed to finding a cure for spinal cord injury.
📅 23rd July, 5:30pm to 7:30pm
78 Main Street, Greytown
Bookings are essential, as spaces are limited.
Learn more about The CatWalk Trust at www.catwalk.org.nz
GET YOUR TICKET NOW
